Press Relations Classroom
Digital, March 2nd, 16:00 to 17:15
Want to master your press relations and media appearance?
Join us on this classroom where Jo Detavernier will offer a high-value media training for anybody who is interested in interview delivery and preparation techniques or wants a refresher. The training is evidence-based as the content has been developed through an exclusive collaboration with Communication Science Group, which is a team of British behaviour scientists.
Programme:
The training will take 75 minutes and will consist of:
a look at what the media wants: news value, "desk opinion" and media coverage as a product
a look at the Belgian media market (with focus on fintech)
parenthesis: preparing for media relations abroad
preparing for media interviews: message maps, Q&As and "tough questions"
evidence-based techniques for designing and delivering messages during a media interview with among others attention for headlining, flagging and bridging
one tailor made mock interview with a spokesperson [please volunteer and send an email to jo@jodetavernier.com if interested - applications need to be in by Feb 21]
unwritten "rules" concerning attribution, scoops and exclusives
following up after media interviews
Speaker
Thanks to our partner for this classroom