Consumption: one million users for Klarna in Belgium

The Swedish fintech that offers to pay for its online purchases "offline" arrived with us a year ago: as elsewhere, the company has won over millennials.

Buy now, pay later. The old credit card recipe still works decades after it was invented. Klarna, huge Swedish fintech - after a final fundraising round two weeks ago, the company is valued at 46 billion dollars (39 billion euros), almost twice as much as Deutsche Bank, almost as much as 'ING Group… - has understood this well. But to differentiate itself in a market already saturated with players and to which regulators are increasingly attentive, it has brought it back to the taste of "millennials", enriched with a few algorithms fed on data, molded into an "intuitive" application. touted by ambassadors far removed from the financial world.

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